[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.plackarna.cz\/mladi-se-ze-socialnich-siti-citi-vycerpani\/#Article","mainEntityOfPage":"https:\/\/www.plackarna.cz\/mladi-se-ze-socialnich-siti-citi-vycerpani\/","headline":"Mlad\u00ed se ze soci\u00e1ln\u00edch s\u00edt\u00ed c\u00edt\u00ed vy\u010derpan\u00ed","name":"Mlad\u00ed se ze soci\u00e1ln\u00edch s\u00edt\u00ed c\u00edt\u00ed vy\u010derpan\u00ed","description":"R\u00e1no s n\u00edm vst\u00e1vaj\u00ed a ve\u010der s n\u00edm us\u00ednaj\u00ed. \u0158e\u010d je pochopiteln\u011b o internetu a soci\u00e1ln\u00edch s\u00edt\u00edch. Generace Z je na nich \u010dasto a\u017e z\u00e1visl\u00e1, co\u017e se negativn\u011b projevuje na jejich du\u0161evn\u00edm zdrav\u00ed. To je tak\u00e9 hlavn\u00edm d\u016fvodem, pro\u010d se rozhoduj\u00ed pro do\u010dasn\u00fd, ale i trval\u00fd odpo\u010dinek. Spole\u010dnost Origin p\u0159i\u0161la s v\u00fdsledky pr\u016fzkumu ohledn\u011b generace […]","datePublished":"2018-10-29","dateModified":"2023-05-11","author":{"@type":"Person","@id":"https:\/\/www.plackarna.cz\/author\/#Person","name":"","url":"https:\/\/www.plackarna.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"plackarna.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.plackarna.cz\/wp-content\/uploads\/img_a332994_w2494_t1546117098.jpg","url":"https:\/\/www.plackarna.cz\/wp-content\/uploads\/img_a332994_w2494_t1546117098.jpg","height":0,"width":0},"url":"https:\/\/www.plackarna.cz\/mladi-se-ze-socialnich-siti-citi-vycerpani\/","wordCount":394,"articleBody":" R\u00e1no s n\u00edm vst\u00e1vaj\u00ed a ve\u010der s n\u00edm us\u00ednaj\u00ed. \u0158e\u010d je pochopiteln\u011b o internetu a soci\u00e1ln\u00edch s\u00edt\u00edch. Generace Z je na nich \u010dasto a\u017e z\u00e1visl\u00e1, co\u017e se negativn\u011b projevuje na jejich du\u0161evn\u00edm zdrav\u00ed. To je tak\u00e9 hlavn\u00edm d\u016fvodem, pro\u010d se rozhoduj\u00ed pro do\u010dasn\u00fd, ale i trval\u00fd odpo\u010dinek.Spole\u010dnost Origin p\u0159i\u0161la s v\u00fdsledky pr\u016fzkumu ohledn\u011b generace Z a jejich vztahu k soci\u00e1ln\u00edm platform\u00e1m. Jejich v\u00fdsledky jsou p\u0159ekvapiv\u00e9 a nav\u00edc jsou velice d\u016fle\u017eit\u00e9 pro market\u00e9ry, proto\u017ee mo\u017en\u00e1 budou muset zm\u011bnit taktiky. Mlad\u00ed jsou toti\u017e \u010dasto v depres\u00edch a trp\u00ed \u00fazkostmi. Jak to tedy dopadlo?  V\u00fdsledky si odporuj\u00ed V\u00fdzkum uk\u00e1zal, \u017ee 64 % mlad\u00fdch si od Instagramu a podobn\u00fdch d\u00e1v\u00e1 pauzu a 34 % ho opou\u0161t\u00ed natrvalo. Pr\u016fzkum byl proveden mezi Ameri\u010dany ve v\u011bku od 18 a\u017e 24 lety, a to z 1000 obyvatel. A\u017e 41 % z nich trp\u00ed du\u0161evn\u00edmi poruchami, a to \u00fazkost\u00ed a depresemi. Paradox nast\u00e1v\u00e1 u dal\u0161\u00edch v\u00fdsledk\u016f. Co se uk\u00e1zalo, \u017ee Instagram, Facebook a Snapchat zp\u016fsobuj\u00ed? Celkem 22 % odpov\u00eddaj\u00edc\u00edch m\u00e1 kv\u016fli nim strach. 75 % dot\u00e1zan\u00fdch se naopak c\u00edt\u00ed bl\u00ed\u017e k p\u0159\u00e1tel\u016fm. Asi t\u0159etin\u011b sni\u017euj\u00ed p\u0159\u00edsp\u011bvky a koment\u00e1\u0159e sebev\u011bdom\u00ed. Naopak 61 % zvedaj\u00ed jejich ego.  Co to znamen\u00e1 pro market\u00e9ry? V\u00fdzkum dopadl velmi paradoxn\u011b a netradi\u010dn\u011b. Celkem 77 % respondent\u016f uvedlo, \u017ee soci\u00e1ln\u00ed platformy pro n\u011b maj\u00ed st\u00e1le v\u00edce v\u00fdhod ne\u017e nev\u00fdhod. V\u011bt\u0161ina u\u017eivatel\u00e9 t\u011bchto s\u00edt\u00ed je na reklamu a nab\u00eddku produkt\u016f reaguj\u00ed velmi citliv\u011b. Co pro n\u011b tento v\u00fdzkum znamen\u00e1? Generace Z po\u017eaduje vysoce personalizovanou reklamu, kter\u00e1 jim nab\u00edz\u00ed produkty vhodn\u00e9 p\u0159esn\u011b pro n\u011b. Budou tedy muset trochu zm\u011bnit taktiku. Dobrou zpr\u00e1vou pro n\u011b ov\u0161em z\u016fst\u00e1v\u00e1, \u017ee v\u011bt\u0161ina u\u017eivatel\u016f odch\u00e1z\u00ed z platforem jen na ur\u010ditou dobu. Zhruba 65 % \u00fa\u010dastn\u00edk\u016f v\u00fdzkumu sleduje Facebook nebo Instagram sv\u00e9 obl\u00edben\u00e9 zna\u010dky a asi 43 % z nich nakupuje podle reklam a profil\u016f zna\u010dek. A jak p\u016fsob\u00ed v posledn\u00edch m\u011bs\u00edc\u00edch spole\u010densk\u00e9 ikonky na mobilu na v\u00e1s?                                                                                                                                                                                                                                                                                                                                                                                        4.4\/5 - (11 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Mlad\u00ed se ze soci\u00e1ln\u00edch s\u00edt\u00ed c\u00edt\u00ed vy\u010derpan\u00ed","item":"https:\/\/www.plackarna.cz\/mladi-se-ze-socialnich-siti-citi-vycerpani\/#breadcrumbitem"}]}]