[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.plackarna.cz\/pojmy-jako-online-seo-ci-ppc-kampan-co-je-to\/#Article","mainEntityOfPage":"https:\/\/www.plackarna.cz\/pojmy-jako-online-seo-ci-ppc-kampan-co-je-to\/","headline":"Pojmy jako online \u2013 SEO \u010di PPC kampa\u0148 \u2013 co je to?","name":"Pojmy jako online \u2013 SEO \u010di PPC kampa\u0148 \u2013 co je to?","description":"Podobn\u011b jako v mnoha jin\u00fdch oblastech, i ve sv\u011bt\u011b marketingu existuj\u00ed pojmy, u kter\u00fdch laik m\u016f\u017ee jen st\u011b\u017e\u00ed h\u00e1dat, co se za nimi skr\u00fdv\u00e1. Tomu nepom\u00e1h\u00e1 ani fakt, \u017ee se \u010dasto jedn\u00e1 o zkratky jejich anglick\u00fdch n\u00e1zv\u016f. Samoz\u0159ejm\u011b, jak ji\u017e bylo \u0159e\u010deno, pro laika to m\u016f\u017ee b\u00fdt pon\u011bkud matouc\u00ed. Av\u0161ak pro zasv\u011bcen\u00e9ho \u010dlov\u011bka tyto pojmy […]","datePublished":"2021-09-27","dateModified":"2023-05-11","author":{"@type":"Person","@id":"https:\/\/www.plackarna.cz\/author\/#Person","name":"","url":"https:\/\/www.plackarna.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0c4621640b5c0734669aeb181ef77969b528487727344f28e734a206566ea0f1?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"plackarna.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.plackarna.cz\/wp-content\/uploads\/sou%C4%8D%C3%A1sti%20SEO_10VkXH.jpg","url":"https:\/\/www.plackarna.cz\/wp-content\/uploads\/sou%C4%8D%C3%A1sti%20SEO_10VkXH.jpg","height":0,"width":0},"url":"https:\/\/www.plackarna.cz\/pojmy-jako-online-seo-ci-ppc-kampan-co-je-to\/","about":["Business"],"wordCount":407,"articleBody":"        Podobn\u011b jako v mnoha jin\u00fdch oblastech, i ve sv\u011bt\u011b marketingu existuj\u00ed pojmy, u kter\u00fdch laik m\u016f\u017ee jen st\u011b\u017e\u00ed h\u00e1dat, co se za nimi skr\u00fdv\u00e1. Tomu nepom\u00e1h\u00e1 ani fakt, \u017ee se \u010dasto jedn\u00e1 o zkratky jejich anglick\u00fdch n\u00e1zv\u016f. Samoz\u0159ejm\u011b, jak ji\u017e bylo \u0159e\u010deno, pro laika to m\u016f\u017ee b\u00fdt pon\u011bkud matouc\u00ed. Av\u0161ak pro zasv\u011bcen\u00e9ho \u010dlov\u011bka tyto pojmy zna\u010dn\u011b zjednodu\u0161uj\u00ed komunikaci. M\u00edsto aby slo\u017eit\u011b popisovali, co maj\u00ed na mysli, \u010di pou\u017e\u00edvali dlouh\u00e9 n\u00e1zvy, sta\u010d\u00ed jen \u0159\u00edci danou zkratku a druh\u00fd strana hned v\u00ed, o co se jedn\u00e1.  T\u011bch m\u00e1me samoz\u0159ejm\u011b mnoho, a zna\u010dn\u011b z\u00e1le\u017e\u00ed na tom, o jak\u00fd typ marketingu se jedn\u00e1. Jde o televizn\u00ed, tiskov\u00fd, rozhlasov\u00fd \u010di internetov\u00fd? Ka\u017ed\u00fd z nich m\u00e1 sv\u00e9 vlastn\u00ed pojmy a pravidla, kter\u00e1 je pot\u0159eba dodr\u017eovat. Pr\u00e1v\u011b u toho internetov\u00e9ho se zastav\u00edme. V posledn\u00ed dob\u011b toti\u017e pom\u011brn\u011b rychle nab\u00edr\u00e1 na d\u016fle\u017eitosti. To je d\u00e1no p\u0159edev\u0161\u00edm t\u00edm, \u017ee na n\u011bm lid\u00e9 tr\u00e1v\u00ed st\u00e1le v\u00edce \u010dasu, p\u0159i\u010dem\u017e se naopak st\u00e1le m\u00e9n\u011b d\u00edvaj\u00ed na televizi. Internetov\u00e1 propagace tak nab\u00edr\u00e1 na d\u016fle\u017eitosti, a to plat\u00ed i pro s n\u00ed spojen\u00e9 pojmy. Ty se tak mohou dostat i do pov\u011bdom\u00ed b\u011b\u017en\u00fdch lid\u00ed. Proto se nap\u0159\u00edklad m\u016f\u017eeme pt\u00e1t: online \u2013 SEO nebo PPC kampa\u0148 \u2013 co je to? Koneckonc\u016f, vzhledem k tomu, jak moc internetov\u00e1 reklama zasahuje do na\u0161ich \u017eivot\u016f, by n\u00e1s to skute\u010dn\u011b m\u011blo zaj\u00edmat.  Oba v\u00fd\u0161e zm\u00edn\u011bn\u00e9 typy propagace maj\u00ed stejn\u00fd c\u00edl: zv\u00fd\u0161it n\u00e1v\u0161t\u011bvnost webov\u00e9 str\u00e1nky dan\u00e9 firmy. T\u00edm se toti\u017e z\u00e1rove\u0148 i zv\u00fd\u0161\u00ed zisk. Koneckonc\u016f, \u010d\u00edm v\u00edce lid\u00ed onen web nav\u0161t\u00edv\u00ed, t\u00edm v\u011bt\u0161\u00ed je pravd\u011bpodobnost, \u017ee zde nakoup\u00ed. Plat\u00ed to zvl\u00e1\u0161t\u011b, pokud dan\u00e1 firma provozuje i internetov\u00fd obchod. Ka\u017ed\u00fd z nich na to jde pon\u011bkud jinou cestou \u2013 SEO spol\u00e9h\u00e1 na \u00fapravu v\u00fdsledk\u016f vyhled\u00e1v\u00e1n\u00ed, zat\u00edmco PPC l\u00e1k\u00e1 lidi, aby kliknuli na reklamu, kter\u00e1 je p\u0159esm\u011bruje na dan\u00fd web. C\u00edl je v\u0161ak stejn\u00fd: zv\u00fd\u0161it sv\u00e9 firm\u011b zisk. A vzhledem k tomu, jak jsou pou\u017e\u00edvan\u00e9, nen\u00ed pochyb, \u017ee se jim to da\u0159\u00ed.                                                                                                                                                                                                                                                                                                                                                                                          4.3\/5 - (14 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pojmy jako online \u2013 SEO \u010di PPC kampa\u0148 \u2013 co je to?","item":"https:\/\/www.plackarna.cz\/pojmy-jako-online-seo-ci-ppc-kampan-co-je-to\/#breadcrumbitem"}]}]